Baby clothing strong brand "next generation" raises wealth to the franchisee

The Next Generation (XI YI DAI) brand, born in the early 1990s, is the first shining star in the four major brand chains of Shantou Blonde & Child Products Co., Ltd. except "Rabbi, Babirabi, and Mind." The company grew up in sync.
The next-generation brand promotes the concept of “caring for the next generation of love” and advocates the use of green dyes that are pollution-free and free of harmful substances, as well as natural, supple and soft environmental protection fabrics. Each season, more than 200 new listings are launched. Natural elements, caring elements, fantasy elements, childlike elements, and oriental elements are integrated into the product series and the terminal image to create brand features.

The next-generation brand adopts direct marketing chain stores and franchise chain stores and other multi-form marketing models. It has taken the lead in promoting the concept of “one-stop exquisite living museum” in China and advocating the business principle of “opening a store and making one profit,” said the company.

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