The more beautiful and more charismatic Godfather ZIOZIA

All along, "beauty" is a proper term for women. If men are linked to "beauty," they will certainly be "degraded" by many parties. In the past two years, there was a movie called "Love and Beauty". Now it's interesting to ponder the title of this movie. Everyone loves beauty, and the fashion industry is setting off waves of equality between men and women. More and more feminine tailoring and color elements have been applied to the design of men's clothing as early as a few years ago. ZIOZIA, the forerunner of the trend, has always advocated the “fine sophistication men like women can make men dressed up like women” dress thinking, to show the public its determination as a high-end brand to create beautiful men, truly make many Amy men can be "fresh." More importantly, in only a dozen years, ZIOZIA has become one of the most appealing fashion pioneer brands from a Korean domestic brand and has been recognized as the “first personalized men's wear” by the authoritative media. The fashion circle is always the stage dominated by the pioneers. If you want to never fall behind you must be able to continue to lead the trend. Like many big names, excellent buyers all over the world bring the latest popular news to ZIOZIA, quick product updates and limited sales. The mechanism also allows ZIOZIA's stores to be "perpetually fresh." In terms of terminal sales, ZIOZIA is a “first customer worries” and uniquely creates a “witheout thinking” service model. Simply follow the style matching chart provided by ZIOZIA, and customers who do not know how to match can easily handle it and become absolutely Mr. Charm, so that every customer can really feel the ZIOZIA "tasteful shopping" store philosophy, but also can be determined to VIP customers make ZIOZIA their top-level brand of faith, we can see that ZIOZIA in the "enclosure of people" in this regard It is indeed a victory.

ZIOZIA's unique use of color is classic. Red, purple, and green colors are widely adopted. The combination of ZAOZIA's advantages makes ZIOZIA feel “amazing” while still losing the big-name style. Careful details of the design and processing show the designer's tension in blending sexy and stylish personality. The designer strives to pursue a balance between publicity and restraint. Simple suits can be matched with an amazing but absolutely acceptable color tie. With constant surprises, ZIOZIA has changed people's inherent in the subtle process. Wearing and aesthetic habits, "break through the self" is the quintessence of ZIOZIA's aesthetic approach. This idea has also deeply influenced the current fashion trend and has become a symbolic leader in personal clothing.

Joining hands with the art world is an important step towards success for ZIOZIA. The Asian financial crisis in 1997 deeply affected South Korea’s economic growth. This flood has also spilled over into the apparel industry. Affected by this, the apparel industry has suffered unprecedented blows. ZIOZIA is also not spared. Its sales have been drastically reduced, the pace of development of specialty stores has slowed down, and there has been a stagnant state of embarrassment. How to get rid of this sudden crisis is an urgent problem that needs to be solved in front of company executives at that time. At this time, a turnaround occurred. In 1998, ZIOZIA formally entered the Korean art and entertainment industry and began long-term and comprehensive cooperation by sponsoring idol dramas, sponsoring popular artists' costumes, hiring popular stars to endorse and cultivating new generations of quality idols. From the initial Zhang Dongjian to pushing back on the unknown Rain at the time, to the close cooperation with Yuan Bing of “beautiful” fashion men and women, ZIOZIA's investment is called “masterpiece”. A large number of believers were cultivated for the brand itself. In 2000, ZIOZIA succeeded in achieving a major reversal in just over two years. It opened nearly 90 self-operated stores locally and quickly became one of the big names. Such a commercial miracle is just as magical as Korea's economic recovery. However, careful thinking is not difficult to find, the key to creating this miracle is still effective decision-making, and the core of supporting this decision is ZIOZIA's long-term implementation of the celebrity brand strategy.

It is an important reason why ZIOZIA has become the most "character" brand. LEE JUN GU, Jina Kim, etc. are all new and cutting-edge designers who are currently hot in South Korea. While they have achieved personal success, they also push ZIOZIA forward. In September 2006, ZIOZIA opened a flagship store in Gangnam, Seoul, which is about 700 square meters. Recently, the designer Jina Kim, who is very popular among Korean artists, has designed the latest women's collection AndZ by JINNA with his men's collection. AndZ launched at the same time in the store and received a strong response from consumers, which also injected a booster for ZIOZIA's full range of promotion plans.

Nowadays, more and more Korean clothing brands have entered the Chinese market and have achieved good results. At the same time, they have also gained a good reputation. ZIOZIA eventually failed to stand up. It was stationed in Hangzhou Tower in 2005 and its sales performance was impressive. Once again proved ZIOZIA's strong market operations. Shanghai has always been the place for major brands to “covet”. From the standpoint of development strategy, ZIOZIA naturally knows how to open the Chinese market in the most effective way. Actually, as early as more than four years ago, South Korean headquarters had dispatched commissioners to Shanghai to conduct shop visits. However, at the time, considering whether ZIOZIA's high-end prices and personalized positioning could be widely accepted in the Chinese market, ZIOZIA's Shanghai store plan was delayed. After the successful operation of the Hangzhou Tower, the South Korean headquarters' confidence in the Chinese market has been greatly enhanced, and at the same time, it has also prompted it to accelerate the pace of development. ZIOZIA's entry into Shanghai is just around the corner.

In today's increasingly competitive brand, ZIOZIA is absolutely unique. Any big name wants to be sustained and loved by people for a long time. Its unique brand appeal is the most important factor. Leading is not an easy task, but it is even more difficult to guide. ZIOZIA advocates a series of dress changes that completely subvert the traditional thinking of men. ZIOZIA has been trying hard to teach the secret of how to upgrade from a beautiful man to a charismatic man. If the personality menswear brand lacks leaders in the past, now it seems logical to call ZIOZIA the “god godfather”!