September 2, by the China Textile Industry Association, Shandong Jimo city government effort to guide, China Garment Association, Jimo Kids Festival Organizing Committee co-sponsored the "impromptu fashion, children receive in the future," 2017 China Jimo Kids Festival press conference in Beijing. Held. At the meeting, the organizers announced that in order to further enhance the influence and competitiveness of Jimo Children's Wear and promote the development of Jimo's children's wear industry to a higher level, Jimo will hold the China Jimo Children's Wear Festival every year from this year. 2017 China Jimo Children's Wear Festival will be held in Jimo Children's Wear City from October 27th to October 30th, and will also hold a one-month international clothing purchasing event.
Sun Huaibin, Vice President of China National Textile and Apparel Council, Wei Lin, Director of Media Center of China Textile Industry Federation, Zhang Haiyan, Vice President of Circulation Branch, Jiao Pei, Secretary General of China National Garment Association, Deputy Secretary General of Shanghai Fashion Week Organizing Committee, Shanghai Textile Brand Shao Feng, Executive General Manager of Fashion Business Department, Jia Wei, Secretary General of Children's Wear Professional Committee of China Garment Association, Zhang Chunhua, Secretary General of Shandong Textile and Apparel Association, Liu Yongjun, Secretary of Party Working Committee of Jimo International Trade City, Deputy Secretary Zhang Chao, Jimo City Bureau of Commerce, The head of the Science and Technology and Industrial Information Bureau, Tian Qiming, Chairman of China Textile City, and representatives of some children's wear enterprises in Jimo attended the conference. Tan Anci, deputy secretary general of the China Garment Association, presided over the meeting.
Sun Huaibin said in his speech that the children's wear industry is a very promising industry. Because children are the future of the motherland and the hope of human beings, from the perspective of economics, children are also a huge consumer group. Especially in recent years, China has liberalized the "two children" policy, and the children's wear market will become larger and larger. With the improvement of people's living standards, each of our families has greatly improved their children's clothing and clothing consumption expenditures, both in quantity and structure, so it can be said that Jimo is making a very promising career. Jimo Children's Wear has a status in the children's wear industry across the country, and with the accelerated pace of the upgrade of the children's wear industry, it is likely to become the benchmark for leading the children's wear industry and children's wear fashion industry.
Sun Huaibin believes that the development of the children's wear industry should also gradually keep up with the promotion of consumption upgrades. In particular, the state has put forward a "three-product" strategy for the consumer goods industry. It is necessary to constantly improve quality, increase varieties, and create brands. Of course, children's wear must also emphasize safety issues. . Is required to mention the quality of children's clothing industry must take the quality first, quality first, our country is very important to locate a 2025 made in China, quality is the foundation, quality of life; to keep variety, because children also have their own aesthetic In addition, with the guidance of parents, they have their own needs for product varieties, so the variety structure should be continuously enriched, constantly keeping up with the pace and rhythm of fashion, including color, style, design, function, etc.; more importantly, creating a brand, Creating a brand should be pursued as a strategic task and mission. Because the brand is the key to increasing the industrial value and cultural soft power, we must regard the “three products†strategy as a strategic choice for the development of the children's wear industry.
Liu Yongjun said, "Children's clothing is an important level of the development of the garment industry in Jimo City. After more than 30 years of cultivation and development, it has the advantages of 'safety, quality and fashion'. With the high-quality fabrics, excellent workmanship and historical trade, the foreign trade gene has become One of the three major children's wear production bases in the country. In order to better utilize the development of Jimo Children's Wear, enhance the influence of Jimo Children's Wear in the country, around the design and development of children's wear, brand display, online and offline integrated sales, and the transformation and upgrading of the entire children's wear industry, Jimo International Trade City has set up Jimo Children's Wear City in the newly built China Textile City. More than 600 children's wear enterprises have been selected to provide high-quality, safe and fashionable children's wear. At the same time, to expand the sales channels of Jimo children's wear, enhance Jimo. The popularity and reputation of children's wear, the establishment of Juyou Tongpin Supply Chain Management Company and China Textile Online B2B Platform Company, in accordance with the online and offline integrated operation mode, will be in line with the national children's wear standard production enterprises into the supply chain management, set the corporate brand official quality control, quality underwriting, product logo four geographical signs, Stretching the children's wear industry chain, shaping the quality image of Jimo Children's Wear, and building an international children's wear procurement base. In the future, we will build an Internet clothing town with "Internet +" as the core, positioning to boost the textile and garment industry and market trade and transformation of Jimo City. entrepreneurial and creative industries, converged IP integrated garment industry resources, through clothing covering design, like clothing customization, production, processing, surface materials supply, electricity providers incubation, marketing, warehousing and logistics, including the garment industry chain, to create a regional kind of clothing The trading center and the IP industry incubation trading platform form a demonstration base for innovative apparel industry."
Tian Qiming said in his speech that the main setting styles of Jimo Children's Wear City are: children's wear, baby carriage, children's products, children's shoes, and pregnant baby series. At present, there are children's clothing collection stores including Xueda Children's Wear, Zhili, Guangdong and other places. Nearly 360 children's wear enterprises and brands have settled in. At the same time, Qingdao Fashion Designers Association moved its office to Jimo Children's Wear City and set up a global original designer integrated promotion and trading platform. The designer's works are directly connected with the production enterprises and transformed into commodities. Designer competitions and designers will also be held regularly. Training, model training and competitions. In operation, the company will continue to attract customers through “multi-distribution, multi-session, multi-sectionâ€. China Textile Business School will also cultivate “smart shopkeepers†and “modern buyers†and create space for customers to enhance the business market. Sector competitiveness. At the same time, through the “China Textile Online†big data information platform, it connects the upper, middle and lower reaches of the children's wear industry chain, and collects the “original, original, original price†goods resources of various industrial sites. Through integrated display, direct source direct sales, we strive to create a full range of apparel. One-stop sourcing base and the leader of the Internet + in China's children's wear wholesale market.
Jimo's children's wear industry started in the 1980s. At present, there are more than 3,000 children's wear enterprises in Jimo, becoming an important children's wear production and sales base in the country. The excellent characteristics of “children's clothing “safety, quality, fashion†have won the buyers and consumers. Trust and love. In 2016, Jimo was awarded the title of “China Children's Wear City†by the China National Textile and Apparel Council.
Today, the rapid development of China's textile and apparel channels, the rapid growth of the children's wear market is particularly eye-catching, how to strengthen the fashion discourse rights of Jimo children's wear, around children's wear design and development, brand display, online and offline integrated sales and the transformation of the entire children's wear industry The upgrade is crucial. The Jimo Children's Wear Industry urgently needs a professional new market as a breakthrough. That is to say, the ink children's wear city as a demonstration base for the Chinese children's wear market needs a “blasting†activity to ignite the entire Chinese children's wear industry. The 2017 China Jimo Children's Wear Festival is an industry promotion “business card†for the Jimo children's wear industry for the national market.
Organizers, children's festival will be held during 2017 China (Jimo) Kids Fashion Week, Chinese children's wear industry transformation and upgrading Development Summit, 2017 Children's Shandong Province Model Contest Finals, children's wear trade fair design work, design talent introduction of matchmaking, "settled in clusters • Masters to join†– a series of exciting fashion events and industrial docking projects, such as the contract of the China Textile Children's Wear City Partner, and invite children's wear buyers across the country to make Jimo children's wear a world of attention. Jimo Children's Wear Festival will bring together China's children's wear industry elites and market practical experts, aiming to promote the upgrade of Jimo's children's wear industry, promote trade and commerce, and immediately call the children's fashion discourse. At that time, professional markets and designer professional organizations such as Guangzhou, Shanghai, China Fashion Commercial Retailing and Cultivating Club will sign a contract with China Textile's Jimo Children's Wear City. China's Jinding Fashion Designer and President of Qingdao Fashion Designers Association Chen Wen will bring many new cuttings in Shandong. The designer entered the China Textile City and officially established the “Master Studio†in Jimo to provide design services for Jimo’s children’s wear enterprises.
2017 China Jimo Children's Wear Festival will be supported by the Jimo Children's Wear Industry, with the “original, original, original price†and “Sanyuan†special children's wear as the core, with the new professional market operation mode as the starting point, and strive to become the trend guide vane of the Chinese children's wear industry. and platforms across the country to undertake exchanges and cooperation in children's wear industry cluster.
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