Why can Chery EXEED TX impress Europeans?

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Chery wants to participate in the Frankfurt Motor Show?

At the beginning of this news, many people were holding a joke or saying that they had more money. They thought that Chery was just a soy sauce.

But when Chery EXEED TX unveiled the opening cloth, after the debut, the most discerning European media did not hesitate to make a compliment.


But when Chery EXEED TX unveiled the opening cloth, after the debut, the most discerning European media did not hesitate to make a compliment.

The world's oldest automotive media, the British "AUTOCAR" said Chery EXEED TX is: "The first sword refers to the Chinese brand SUV in the European market", also the British media "AUTO EXPRESS" said "EXEED TX for the European market "A new design language is demonstrated." "Automotive News Europe" created a gallery for EXEED TX and commented that "EXEED TX will be the first model of Chery's new product series EXEED. As part of the global expansion initiative, Chery will launch EXEED TX in the European market in the next few years."

Why can Chery EXEED TX impress Europeans?


Why can Chery EXEED TX impress Europeans?


Why can Chery EXEED TX impress Europeans?


Undoubtedly, Chery EXEED TX won a full house applause at the Frankfurt Motor Show, the home of the European car company, so what did the car touch the Europeans?

This issue has to start from the deep history of the Frankfurt Motor Show. The cars that have been on the stage are full of distinctive features that illuminate the entire era. For example, the world's first front-wheel drive, the first Volkswagen Beetle, the first Porsche 911 and so on. It can be said that this auto show is the vane of the entire European automotive industry, and it is also the auto show that can make European car people proud. So is there any traits of these predecessors on Chery EXEED TX?

First of all, this car must be innovative. For example, at the Frankfurt Motor Show in 1931, Audi, which did not form a car alliance, joined forces with DKW to build the first predecessor model under its own brand: DKW F1, and in the same year it was sent to the Frankfurt Motor Show booth, first The concept of the predecessor was presented to the general public. And this innovation has changed the way the world's models are driven.


First of all, this car must be innovative. For example, at the Frankfurt Motor Show in 1931, Audi, which did not form a car alliance, joined forces with DKW to build the first predecessor model under its own brand: DKW F1, and in the same year it was sent to the Frankfurt Motor Show booth, first The concept of the predecessor was presented to the general public. And this innovation has changed the way the world's models are driven.

Why can Chery EXEED TX impress Europeans?


In this era, the breakthrough of automotive innovation comes from the combination of new energy and automobile and the Internet. Chery EXEED TX is the representative of these two aspects. This car is Chery's first product with artificial intelligence features. It is equipped with a new generation of artificial intelligence in-car interaction system created by Baidu. It has 70+ language recognition intelligent voice interaction, AR navigation, face recognition and many more. Black Technology is at the forefront of the automotive industry in the application of smart connected technologies. At the same time, Chery is working hard to develop the next generation of autonomous driving technology, and to detect V2X technology with over-the-horizon, laying the foundation for future L3/L4 unmanned driving. The PHEV hybrid model equipped with "1.5TCI+7HDT" can provide two driving modes: hybrid and pure. In the hybrid mode, the maximum speed is 200KM/H, and the fuel consumption per 100 kilometers is only 1.8L. In pure electric mode, the maximum speed is 120KM/H, the cruising range is 70KM, and 80% of the power can be completed in 30 minutes. Even in the European market where environmental regulations are most stringent, the car's energy-saving performance is still eye-catching.

It is this spirit of innovation and ability that has made Chery confident enough to stand at the Frankfurt Motor Show, which is known for driving automotive innovation.

Secondly, in order to make a name for himself at the Frankfurt Motor Show, this car must also conform to the current trend of the times. For example, the Volkswagen Beetle that appeared at the Frankfurt Motor Show in 1939 conformed to the requirements of the general public for a car. Since then, the prelude of a generation of national cars has also been opened.


Secondly, in order to make a name for himself at the Frankfurt Motor Show, this car must also conform to the current trend of the times. For example, the Volkswagen Beetle that appeared at the Frankfurt Motor Show in 1939 conformed to the requirements of the general public for a car. Since then, the prelude of a generation of national cars has also been opened.

In this era, with the rapid growth of China's economy and the growth of consumption after the 85s and 90s, the Chinese market is in the midst of consumption upgrading, from functional consumption to enjoyment consumption. Therefore, Chery must go out of the low-end entry-level market and seek an upward breakthrough, which is in line with the needs of consumers in this era. Chery EXEED TX has already had enough impact on high-end capital in terms of appearance and interior texture and safety.

The design of the car uses Chery 3.0's life in motion design concept, which makes the design of the car not only more dynamic, but also more mature in design style, with very distinctive Chery brand characteristics, and in order to meet the preferences of young consumers, The car also has this integrated wraparound LED strip and 19-inch alloy wheels.


The design of the car uses Chery 3.0's life in motion design concept, which makes the design of the car not only more dynamic, but also more mature in design style, with very distinctive Chery brand characteristics, and in order to meet the preferences of young consumers, The car also has this integrated wraparound LED strip and 19-inch alloy wheels.

The Chery high standard production process makes this car have very high detail quality. Large-scale use of high-quality Lappa and Otlan fabrics, black chrome decoration process details, showing the beauty of modern art, with a sense of quality and visual impact, occupants create a high-quality level of sensory enjoyment .

In terms of safety, EXEED TX is designed according to the five-star safety standard, using a unique 3R body structure to combine high rigidity and light weight to ensure a five-star collision safety standard. In terms of active safety, EXEED TX applies a series of top-level active safety technologies, including active anti-collision systems, road offset alarms, 360-degree panoramic HD image monitoring systems, driver fatigue detection, blind spot monitoring and speed limiting. Leading level.


In terms of safety, EXEED TX is designed according to the five-star safety standard, using a unique 3R body structure to combine high rigidity and light weight to ensure a five-star collision safety standard. In terms of active safety, EXEED TX applies a series of top-level active safety technologies, including active anti-collision systems, road offset alarms, 360-degree panoramic HD image monitoring systems, driver fatigue detection, blind spot monitoring and speed limiting. Leading level.

Thanks to such a rich product base, EXEED TX will have such a strong response at the Frankfurt Motor Show. The deeper reason for Europeans to pay such attention to this car is that they have finally found out that in the process of China's automobile industry, Chery has already developed a world-class design, whether it is a design or a power system, or combined with the Internet. Horizontal car brand. In their eyes, Chery has become a business card that can represent China's own brand automobile industry.


Thanks to such a rich product base, EXEED TX will have such a strong response at the Frankfurt Motor Show. The deeper reason for Europeans to pay such attention to this car is that they have finally found out that in the process of China's automobile industry, Chery has already developed a world-class design, whether it is a design or a power system, or combined with the Internet. Horizontal car brand. In their eyes, Chery has become a business card that can represent China's own brand automobile industry.

Behind all of this is the accumulation of Chery's 20-year history of building a car. Today, Chery currently has four production bases in China, with an annual production capacity of 1 million complete vehicles, 1 million sets of engines and 600,000 sets of gearboxes. At the end of 2012, Chery established the Chery Shanghai Technology Center (CTCS), bringing together the world's top automotive talents from international automotive companies such as BMW, GM, and Ford, and is committed to building a global R&D system. Nowadays, this technology center has already developed the research and development capabilities of the international mainstream automobile companies. EXEED TX was born in such a research and development system. And at the same time as the Frankfurt Motor Show, Chery plans to set up the first European design center to make the vehicle resources more global.


Behind all of this is the accumulation of Chery's 20-year history of building a car. Today, Chery currently has four production bases in China, with an annual production capacity of 1 million complete vehicles, 1 million sets of engines and 600,000 sets of gearboxes. At the end of 2012, Chery established the Chery Shanghai Technology Center (CTCS), bringing together the world's top automotive talents from international automotive companies such as BMW, GM, and Ford, and is committed to building a global R&D system. Nowadays, this technology center has already developed the research and development capabilities of the international mainstream automobile companies. EXEED TX was born in such a research and development system. And at the same time as the Frankfurt Motor Show, Chery plans to set up the first European design center to make the vehicle resources more global.

It can be said that Chery is the most international perspective of its own brand car companies. In addition to international production and R&D centers, Chery's products have been competing with outstanding brands in other countries on the international market. Today, Chery's products are distributed in more than 80 countries and regions, with 14 production sites worldwide and a global marketing network of more than 1,100 outlets. In the past 14 years, Chery has been the most exported company among its own brands. When competitors are still trying to jump into the international market from the domestic market, Chery has already established a foothold in overseas markets through years of hard work. .


It can be said that Chery is the most international perspective of its own brand car companies. In addition to international production and R&D centers, Chery's products have been competing with outstanding brands in other countries on the international market. Today, Chery's products are distributed in more than 80 countries and regions, with 14 production sites worldwide and a global marketing network of more than 1,100 outlets. In the past 14 years, Chery has been the most exported company among its own brands. When competitors are still trying to jump into the international market from the domestic market, Chery has already established a foothold in overseas markets through years of hard work. .

EXEED TX is another starting point for Chery. The next step for Chery is to enter the global marketing stage in the true sense. At this stage, Chery's goal is to plan to enter the European and American markets through high-quality products. On the one hand, it is to make a name for China in this more competitive market, so that its own brand has the ability to be in the European and American markets. Stand firm. On the other hand, after experiencing more rigorous market experience, Chery is more capable and confident to compete with the joint venture brand at the product level. This has brought China's auto industry into a new era, that is, the competition between high-quality self-owned brands and established joint venture brands, which directly determines whether Chinese-made cars can truly become the masters of the domestic market.


EXEED TX is another starting point for Chery. The next step for Chery is to enter the global marketing stage in the true sense. At this stage, Chery's goal is to plan to enter the European and American markets through high-quality products. On the one hand, it is to make a name for China in this more competitive market, so that its own brand has the ability to be in the European and American markets. Stand firm. On the other hand, after experiencing more rigorous market experience, Chery is more capable and confident to compete with the joint venture brand at the product level. This has brought China's auto industry into a new era, that is, the competition between high-quality self-owned brands and established joint venture brands, which directly determines whether Chinese-made cars can truly become the masters of the domestic market.

It was at this point in time that EXEED TX, which appeared at the Frankfurt Motor Show, was particularly important. It may be a symbol of the beginning of a new era with the Volkswagen Beetle and the Porsche 911. In the future, we can expect Chery to gradually become the home of the Frankfurt Motor Show, so that more high-quality Chinese cars are favored by the European market.


It was at this point in time that EXEED TX, which appeared at the Frankfurt Motor Show, was particularly important. It may be a symbol of the beginning of a new era with the Volkswagen Beetle and the Porsche 911. In the future, we can expect Chery to gradually become the home of the Frankfurt Motor Show, so that more high-quality Chinese cars are favored by the European market.

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