The Interests behind the International Famous Brand Sports Casual Clothing Brand

Trademarks play an important role in marking goods. Usually people see brand-name trademarks will think of good quality products, in fact, behind each brand name trademark there are some very interesting stories.

NIKE is a familiar American brand. In 1971, Phil Khit (philkinpht), the founder of Le Cordon Bleu sporting goods company, decided to rename the company in order to expand its Asian market and improve the company's image. The boss proposed the name "Six Degrees of Space" but was denied by the company's staff. In the end, the boss asked the staff to propose a better name before the deadline. Otherwise, he insists on the name “Limited Space”, which is only 12 hours. Jeff Johnson, the only company’s sole full-time employee, took advantage of the time difference between the two places, delayed three hours, thought out, and racked his brains, but the progress was not great. Tired to sleep, Jeff, who loves ancient Greek literature, meets the goddess nike who mastered victory in ancient Greek legends. The goddess in the dream brought him inspiration, so he proposed nike as the blue belt. The company’s new name is approved by the boss. In 1978, after the company’s sales exceeded 100 million U.S. dollars, the Blue Ribbon Sports Company officially changed its name to Nike, and the name today has become synonymous with billions of assets. As for the famous “hook”-like graphic of the Nike logo, it was a design that was bought for $35—a creation of a design student from Atlanta. The hooked graphics that people see today are much smaller than the original ones, but they express a stronger sense of speed and excitement.

Many people at ADIDAS believe that the three leafy designs on the adidas logo represent a blooming flower. In fact, it originally represented a map of the world. It also symbolized Adidas founder Eddie Teesl in sports. Three straps sewn on the shoe. After experiencing some changes in 1949, three band-shaped trademarks have been covered by three leaves marking the world map since the 1970s. With the change of times, the appearance of three bands to three leaves to three petals has always been around a three-character. Because it represents the adidas spirit of "equality, classic beauty and highest."

After REEBOK reebok's propaganda campaign was frustrated, Reebok decided to change his face and re-open the drums to open up the concept of "producing high-performance products with high technology." And its new trademark is tailor-made for this concept. It is only a slight change on the basis of the two straps on the sides of the original reebok sports shoes and the addition. This is a pattern that we often see today. And its original trademark with the British flag is still retained as an official symbol of its classic series and company.

FILA Rome, Italy Fila sporting goods company hired a Japanese designer in 1972 to design trademarks for fila. So the trademark with the letter "f" as the main element came out and was greatly appreciated by the Italian owner of Fila. This "f" letter is very creative, using a beautiful plump geometric pattern, with a strong sense of art, consistent with Italy's long-lasting artistic atmosphere. So until today, fila still has no plans to change its trademark.

ASICS This was a new concept trademark after the replacement of asics in 1993. It added the Greek-European colors to the original and added a Latin letter "α" to the lowercase letter asics. The Latin letter alpha can come from a head. After being processed by the designer, this alpha becomes a helical emitter that represents the speed of movement (alpha particles in matter) and movement. The re-extension of trademark significance is to represent the potential development capabilities of ASICS into the 21st century with the sense of cosmic “vortex stars”, and the entrepreneurial spirit of constantly breaking through improvements to maintain its “a” level. .

CONVERSE For more than 90 years now, CONVERSE has a fixed image in people's minds. However, in 1989, some adjustments and changes were made to the original trademark: the "star" in the box was placed in the middle of the letter "o", and the box was removed, and a new color was adopted - Patone485c. Kind of passionate red. In addition, the company maintains retail logos and "cons" shoes for other trademark "star" logos, "star" and converse round marks for all-star basketball shoes, etc. Because to a certain extent, converse represents tradition, authority, and the United States.

NBA This is the brand that nba fans can recognize with their eyes closed. The silhouette of a basketball player who is left-handed on a trademark. Who is this guy? Most people guess he is jerry west --- the Los Angeles Lakers are nearly 1.9 meters tall and avant-garde. However, nba’s public relations manager denied these legends and speculations, emphasizing that this was only a design creation, a creation that mixed several features.

CHAMPION “Champion” Champion is a pioneering sportswear manufacturer and it has a close relationship with the American sports industry. With c and brands such as Converse, it has existed since the United States had sports competitions. The c-character-based trademark and the classic designs of red, blue, and white have long been circulated and can no longer be traced to its origins, but it will continue to be used because it is itself an incarnation of sports and part of the history of American sports.