It ’s hard to make good money
Successful underwear store operation is the comprehensive result of various aspects such as store location selection, marketing planning, goods organization, and personnel training. Will the business make good money if it is doing well? Not necessarily! Because a lot of operators have troubled their underwear inventory.
The backlog will only make the product increasingly devalued, and at the same time it will bring greater financial pressure, resulting in the inability of cash to flow properly. Many good-performing underwear operators have found that a large backlog of goods has replaced their own profits, and hard work has only returned a large number of backlogs.
So to really make a profit, you must control your goods inventory. In fact, if you handle it properly, you don't have to worry too much about your inventory. You have to deal decisively with slow-moving styles. You can deal with the backlog of products at a reduced price or as a promotional gift. Generally, the problems are not great.
Reasonable is to meet daily sales needs, to ensure adequate supply of underwear for women's underwear stores, and to avoid customer loss due to stock outs.
Inventory is a reasonable use of funds and there is no huge backlog of goods. Generally speaking, according to the monthly sales inventory ratio, a monthly inventory ratio of about 1: 5.5 is normal and can meet the sales needs; when the ratio of sales amount and inventory amount exceeds 1:11, it is a warning signal that the inventory exceeds the standard.
Good warehouse environment: ensure that there is no direct sunlight in the warehouse; good ventilation; no pests and rodents; keep the warehouse environment clean and tidy.
Easy and fast picking up: inventory is for service sales, so the first principle of inventory management is convenience. It must require the shopping guide to place the goods in the shortest time. (Generally, you can use the goods box of the underwear display cabinet as a place to sell the best-selling products)
Classified display: According to the different classification of goods, the inventory area of ​​each category is delimited. Differentiate the inventory area according to the bra and home service; or divide the area according to different brands; however, it is recommended that the inventory products be classified according to best-selling products and flat-sale products.
Timed Inventory: The purpose of timed inventory is to ensure that the accounts of the goods in stock are consistent. Through the monthly regular inventory, the operator can timely find out whether the structure and proportion of the inventory are reasonable, so as to do a good job of good inventory management.
Follow the first-in-first-out principle to ensure that the products are updated. Although the underwear product department has a shelf life problem, for some light-colored underwear that is sensitive to light, it still follows the first-in-first-out principle to avoid the loss caused by discoloration.
>>>> Inventory structure of goods Generally speaking, the reasonable mix ratio should be bra: Home: Others = 4: 2: 2; if the funds contributed by sales are different, the reasonable mix ratio should be best-selling products: slow-moving products = 5: 4: 1, the proportion of slow-moving goods should be controlled.
>>>> Inventory goods control Do a good job of sales statistics: analyze the consumer habits of underwear stores, understand the majority of customers' preferences for different styles, sizes, and colors, and be targeted when purchasing.
Strengthen shopping guide sales skills training: in the premise of respecting customers, guides find suitable customers to consume according to the characteristics of the goods, rather than letting customers choose the goods according to their personal preferences.
Make full use of the replacement policies of manufacturers and agents: Operators should make full use of the replacement policies of manufacturers and agents to return bad products to manufacturers and agents during the exchange period to avoid backlogs.
>>>> Establish an effective mechanism to digest the backlog of goods. Establishing a set of mechanisms to effectively digest the backlog of goods has become the final guarantee for turning backlogs into cash.
Take advantage of major festivals for low-price promotions: New Year's Day, the "March 8", "May 1" and "Eleven" traditional four major festivals. Using the four festivals to promote the backlog of goods for promotion can handle most of the backlog of goods.
Backlog of merchandise sales: It can be carried out regularly or temporarily to attract popularity with low prices. This will also drive sales of other goods in the store, killing two birds with one stone.
The cause of slow-moving underwear is that the slow-moving products are mostly caused by consumers' dissatisfaction with the products, such as product styles, designs, prices, materials, broken codes, etc. As long as customers are not satisfied with an item, they will not buy it. Then the goods will be slow-moving. Sometimes due to the weather, the product will be slow-moving.
Are the types of unsalable underwear still classified? Yes, the classification of unsaleable underwear products helps our store management, analyzes the product turnover rate, strengthens the monitoring of the product turnover rate, so as to effectively manage the underwear styles and maximize the limited space.
Completely slow-moving: This type of underwear products has not been sold from the shelf, but the turnover rate of this type of product is too long, exceeding the company's initial set turnover rate. For such underwear products, we must resolutely remove them.
Relatively slow sales: Although the turnover rate of this type of underwear does not meet the company's first set requirements, it only sells poorly. The sales of the store should be strengthened, and the shopping guide should be strengthened to promote the sales of this type of product. Best seller.
Management of unsalable underwear and supporting sales: Through the recombination of underwear products, consumers will feel fresh, which will arouse customer interest.
Price reduction promotion: This is a very practical method, and the effect is obvious. There are two main ways to reduce prices: discount sales and special sales.
Freebies: For some slow-selling underwear, you can use freebies to sell them, but the requirements of such promotions should be consumer needs or likes. If the freebies can't stimulate customer interest, the effect will obviously decline.
Incentive shopping guides: Increase the enthusiasm of shopping guides and the attention to the underwear. A common method is to increase sales commission.
Things to pay attention to when dealing with slow-selling products: Do a good job in publicity: When promoting unsaleable underwear in the store, the store should post promotional posters inside and outside the store. The posters should be eye-catching and clear, so that customers can find the underwear they want to buy at the same time; at the same time, the shopping guide It is also necessary to do a good job to prevent customers from misunderstanding the promotional underwear products.
Centralized display: The promotion of slow-moving underwear should be displayed in a centralized manner, which is convenient for management and convenient for customers to find, but at the same time, it is necessary to pay attention to the sufficient supply of goods. Too little quantity will not drive store popularity.
The price design should be simple and attractive: the main purpose of promotional slow-selling underwear is to empty the inventory, so the price should be low and attractive. Don't specify overly complicated prices, as this will not help customers focus on underwear.
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