For a long time, consumers' impressions of clothing customization have remained at the high-end, high-priced vocabulary, limited by manpower, capital, and clothing customization. Although they have obvious advantages over ready-to-wear, they are limited to small-scale development. However, as consumers' demand for personalization increases and consumption levels improve, the apparel customization market has become an emerging blue ocean market.
Personalized customization
With the rise of consumer awareness, more and more consumers have begun to pursue the personalization of clothing after experiencing logo worship. Internet custom brands serving young consumer groups have been sought after by consumers. Compared with traditional clothing customization, Internet customization has more flexible features. Internet customization brands like tailor-made customization can optimize the production structure and provide more flexible clothing customization by integrating the supply chain. Consumers can have more clothing. idea. At the same time, because of the combination of intelligent production, the production cost is reduced, which is more in line with consumer expectations of price acceptance.
Men's clothing market is large
Compared to traditional mega-trend clothing customization, the menswear customization market seems to have more room for development. Along with consumption upgrades, more and more mature and rational consumption concepts make consumers willing to pay for quality. Looking back at the development of the domestic garment industry in the past two decades, the female women's clothing market is developing rapidly because of the natural demand for women's clothing. The demand of female consumers is quickly met.
However, male consumers have not been well released for various reasons, and there is still a large amount of incremental space. With the increase of the middle class of Kochi, male consumers are personalized due to the quality of clothing. Factors, more inclined to dress customization, and different from the complex female clothing customization, male clothing customization is more operability, which brings a broad market space for entrepreneurs.
Internet customization quickly captures market share
Internet customization is more suitable for consumers' personalized clothing customization needs. The tailoring customization is to look at the pain points of consumption. It has more than 20 years of experience in menswear customization, and launched a tailor-made brand of menswear tailored to the needs of emerging consumer groups. Men's all-class custom, dedicated to serving Chinese men, to create a Chinese gentleman spirit.
The tailoring custom adopts the franchise model to maximize market coverage. At the same time, online marketing on the Internet, offline marketing and promotion activities, the entire range of resources, for the offline stores to conduct drainage, currently open more than 200 stores across the country, serving more than 300 cities.
With the arrival of the customary custom of clothing, the clothing industry will inevitably be impacted. Each era has the main theme of each era. Only by grasping the opportunities of the times can we not be eliminated by the market and successfully realize the ideal of life.
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