Conquer urban white-collar workers with design

The corner mark on each piece of clothing,

In addition to defining its material,

It also defines the meaning it represents.

Jessie - the label of white-collar women

Urban woman's new name "JESSIE"

Founded in 1998, JESSIE brand advocates elegant, romantic and urban design style. With its profound connotation, smooth lines and excellent quality, it has conquered a large number of elegant, confident and fashionable urban white-collar women from 28 to 45 years old. They are independent and independent, and have a deep understanding and special favor for fashion.

The JESSIE brand provides them with a tasteful and beautiful line design, highlighting the characteristics of simplicity and fashion. The materials are excellent, the design is exquisite, the cutting is exquisite, and the workmanship is fine, which shows the confidence and elegance of the intellectual woman. Therefore, the label of "JESSIE" should not be missing from the wardrobe of every urban woman.

Innovative new design "Chinese-Italian cooperation"

JESSIE design team has more than ten senior designers, has a high degree of professional experience and international vision in the field of fashion design, the fabric style of the clothing, three-dimensional tailoring expertise and keen fashion sensitivity, adhering to the "from life in detail The soul of design is the design concept of culture, and the ultimate ability to innovate makes JESSIE products highly competitive in the market.

JESSIE Design Director - Zhang Qiong

In 2018, the famous Italian designer Federico Piaggi joined the JESSIE design team as the chief design consultant. She was hired by Mr. Ferré and assisted in the design of the top fashion brands of Mila Schon and Byblos. In October 2011 she was appointed Creative Director of the Gianfranco Ferré brand. The addition of Federico Piaggi has injected a new fashion concept into the JESSIE brand, incorporating cross-border forces that transcend distance and transcend cultural backgrounds.

FEMALE POWER Female Power

Spiritual and practical unbounded fusion, the ultimate style of interpretation of tough and tender, subverting the courage of the previous sports style, feminine style with feminine charm is shaped.

The modern 80s brings the inspiration of JESSIE's new season, the fusion of culture, the conflict between old and new concepts, the skillful design techniques, the refreshing way of matching, the clever collision and integration, bringing the high fashion and the fun of wearing. The silhouette, the large shoulder pads, light and heavy, soft and rigid, the new interpretation of the modern city professional women's freedom, neatness and courage, also represents the style of contemporary professional women.

Conversation "JESSIE":

Q: What kind of information do you hope to pass through this fashion Shenzhen exhibition?

J: After the stunning appearance of Milan Fashion Week and Shenzhen Fashion Week, JESSIE brand once again participated in the Fashion Shenzhen Exhibition to better show JESSIE's design concept, product style and lead a new lifestyle to the industry and consumers.

Q: What is the consideration for brand development line/multi-brand/all-category operation?

J: JESSIE is the main women's wear brand under the Bosideng Group. Since Bosideng established the women's wear department, it has four different women's wear brands, leading the modern women's all-round dressing experience. JESSIE brand positioning urban women aged 28-45, the design style tends to urban, romantic, elegant, rich in categories, pay attention to matching, can better meet the needs of the target group of different occasions.

Q: What are the current sales channels? What is the geographical distribution?

J: At present, JESSIE has opened nearly 300 stores in mainstream department stores and shopping centers in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Changsha, Wuhan, Nanjing, Jinan, Zhengzhou, Xi'an, Chengdu, Kunming, Changchun and Harbin. And simultaneously develop online sales channels such as Tmall and Vipshop, and the online and offline omni-channel layout to enhance brand influence and market share.

Q: What new breakthroughs and changes have occurred in the fast fashion era?

J: JESSIE keeps pace with the times, constantly carries out product innovation, products tend to be young and fashionable, pay attention to cost performance, improve product quality from fabrics and crafts, ingeniously and quickly transfer fashion trends, and simultaneously use self-media promotion methods to the fastest Speed ​​pushes new products to consumers. In the era of big data, we accurately analyze and maintain VIP, improve VIP stickiness, and actively guide and meet the dressing experience of VIP customers.

Q: How has the fashion industry environment experienced by myself changed?

J: The consumer attitude of the clothing market from the early basic needs to the status of identity, from the transmission of self-style to the display of personal taste, in the new consumer environment, the clothing brand is actively transforming and upgrading, constantly innovating, to meet the ever-changing consumption with better products. demand. The consumption upgrade has prompted the company to realize that the operation should return to the product, return to the ingenuity, and strive to provide consumers with cost-effective products in order to finally win the market.

Q: In what ways does the channel end give more support to the brand?

J: In the new era of consumption transformation and upgrading, we hope that all channels can actively cooperate with brand owners, integrate resources, and provide better shopping for consumers through hardware facilities upgrades, theme activities promotion, quality services, and precision marketing. Experience, truly achieve the purpose of leading quality consumption and creating a win-win cooperation.