Yiluo Women's Wear 2018 Summer Apparel Appear

This year's fashion week is in the factory of the old boiler factory, an old industrial wind of the 1980s, a narrow road of ash, and tall Faintong on both sides. Under the large shade of Fatong, there are large advertising signs for each brand. Occasionally there are birds and buzzing, quiet and decadent feeling, really very old school.

The background is filled with a variety of long-legged sisters, skin white, appearance ... ah, the United States it. Everyone in the dim backstage lighting, make-up, self-timer, pick their own mix, bustling, crowded. Spectators and guests who entered the stadium, some dressed in attendance, some simple and generous, a huge yellow signboard outside the entrance, which greatly wrote the 2018 HZ Fashion week, declared that this event is different. Outside the court was raised dust, and there were extra steel pipes that were painted red during the exhibition. The construction workers who wiped the sweat all became listless under the hot sun at noon.

Yi Yee as the first appearance of the brand, when the entire scene suddenly quiet, when the heavy background music sounded, when the center of the T stage lit the LOGO of the circular line, I instantly stand upright, all the years in the creation of the brand In the midst of this, the emotions of all feelings are flocking to the heart. I chose a large, scarlet, matte silk pajama dress to serve as a greeting to everyone.

Even if silk prices soared this year, and many brands secretly switch to other fabrics such as artificial silk and chemical fiber, we still insist on presenting our products with the best silk and the best technology. For this we need Taking on more capital costs, inventory pressure, and defective product quality means that we are taking a path that others are not optimistic about. This is our position and the original intention of our brand.

The feeling of spring and summer is always refreshing and full of vitality. Farewell to dull, the internationally renowned high-end luxury women's wear brands always use silk fabrics in spring and summer, so we feel that this is not the best, only To seek a better attitude is worth our study and belief.

Spring and summer fashion has obvious time nodes. Different nodes vary greatly from design to element matching. You often find a skirt that you bought in March. It is not suitable until June. This is also a lot of femininity for women. [No matter how much you buy, there is a shortage of one in the closet.

Our series of spring/summer this year is mainly divided into three levels, the minimalist - black and white-based, in the autumn and winter has just passed, with the most crisp and simple colors to express the mood of dress.

Vintage - the use of velvet material, using silk velvet combined with other fabrics to express the state of the dream like a song at the beginning of summer

Holiday-print series skirts are more functional. In the summer, everyone took off all the baggage, put on skirts, and felt the beauty and power of this colorful world.

The choice of any theme is not groundless. Expressing a desire for a life attitude in different ways at each node is what I and my team have always wanted to do.

People are very important; several of my colleagues who have seen the show and asked me to chat, everyone said that your clothes are really unique and there is a feeling that you can’t tell. At first you didn’t know how accurately you took hold of this style. But when you see yourself, you suddenly feel that this feeling is your own. Our brand's customers are white-collar women between the ages of 25 and 35. The first-tier and second-tier cities are the main players. They are not like young girls in their early 20s. They still keep switching in trendy styles to catch up with trends. Most of them have already found the trend. My own style, but not easy to change, so my point of view on product style has always been: do not meet; they like to choose, do not like it is not forced, this feeling is more like making friends, only need like-minded people, not If you move in, you don’t need to be forced. They are more emphasis on materials, workmanship and other details that reflect the texture, but also have their own experience of matching, so the style needs a strong sense of design, not blindly 'get the fashion', but need to be inclusive and bearing capacity, outstanding personality but not too sharp, There are styles that can express personal colors.

After a vigorous and obtrusive end, I left the venue with a weary body and looked back at the LED screen to play our promotional videos. I thought of the selection, design and match, repeated trial adjustments, and final photography. And so on, every move, every detail, suddenly felt moved and pleased. We expect that we have a bigger platform and a better vision. Whether or not these insistence will be successful, but this is also the difference between us.