Warmer jeans? "Black technology" opens the wave of winter clothing!

In the winter season, even though jeans are an indispensable must-have item throughout the year, as the weather gets colder, you have to wear a pair of long-shorts or even velvet trousers, which will become a nemesis to keep your jeans in good shape. ". Especially in the southern, humid and unheated areas, “Doing style vs. wanting temperature?” seems to be a constant topic in the cold season. Is there any way to solve this “heroic problem” and let us bravely say that we don’t want to worry about Qiuku in the cold winter? The birth of new technology has finally given us the right answer – THERMOLITE® INFRARED Infrared Technology and Well-known LYCRA ® (Leica ® ) fiber makes it possible for a warm, warm cowboy!

First come to popularize this black technology that bursts into heat. We all know that the principle of clothing insulation is that it uses the air between the fibers to form an insulating layer, blocking the heat transfer between the human body and the outside world, and slowing the convection of human body temperature and external cold air in the cold season, giving people a comfortable and warm feeling. The THERMOLITE® technology from the insulation company's "Dana" has specifically designed hollow fibers to help isolate cold outside. The application of THERMOLITE® technology extends from the outdoor to the denim field, and consumers can find it in the product lines of many famous denim brands. The structure of the hollow fiber slows the convection between the human body and the external cold air, and retains more calories in the body. Its lightweight nature makes winter cowboys bid farewell to bloated and heavy feelings.

Today, the THERMOLITE® INFRARED infrared technology with its leading role halo, in the basic function of THERMOLITE® technology, the cold resistance level is further upgraded. Special particles are added to absorb near-infrared artificial light sources in sunlight and artificial light sources to increase the temperature of the jeans. For the friends in the southern region who often come and go in the wet, the technology also has a very useful stealth function: its fiber structure allows you to keep it dry and comfortable from the annoyance of “cool”.

The first casual fashion brand JACK & JONES was authorized to apply THERMOLITE® INFRARED infrared technology to denim products. Some of the 2017 JEANS INTELLIGENCE collections use this black technology. The combination of the two allows fashion and functionality to be combined and the wearer can easily enjoy warmth at any time. At the same time, the whole series also contains LYCRA® fiber, which makes cowboy more comfortable and smart. Having such a warmer pair of jeans allows you to have a free-standing style in cold weather and no longer compromise with low temperatures.

In order to allow consumers to experience new products in a more interesting way for the first time, “JACK & JONES” was held in Hangzhou Xixi Yinxiang from November 10th to November 14th, bringing thousands of consumers through zero distance contact with Special materials jeans and interactive games that symbolize infrared energy, felt the THERMOLITE® INFRARED infrared technology, Lycra® fiber, and JACK & JONES cowboy series of innovative fusion. Consumers experience the warmth and comfort brought by THERMOLITE® INFRARED infrared technology and LYCRA® fiber in the early winter through interactive sessions such as heat-collection sensor games, OLED technology display screens, and thermal camera photography; and online interaction. Games, so that more consumers across the country can participate in this activity remotely.

JACK & JONES denim products with THERMOLITE® INFRARED technology have rushed into the JACK & JONES stores in mid-October 2017. Come and feel the black technology brought to this winter, the most practical and warmest gift!

THERMOLITE® and LYCRA® (Leica®) are trademarks of INVISTA. As one of the world's largest integrated producers of chemical intermediates, polymers and fibers, INVISTA owns major brands such as LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®. INVISTA has advanced technologies in the nylon, spandex and polyester fields and its products are widely used in a wide variety of everyday products such as clothing, carpets and automotive parts. The United States-based INVISTA operates in more than 20 countries around the world and employs approximately 10,000 people.