Shishi textile and garment industry Rio Tinto develops new space

According to the world clothing and footwear network, recently, in the “2018 Spring and Summer China Fashion Casual Wear Trends and National Textile Fabrics Innovation Products Exhibition” held by Shishi, two buyers from Vietnam are carefully reviewing the products produced by Shishi. Functional fabric.

Shishi Textile and Apparel Chamber of Commerce recently released data showing that in the first quarter of this year, Shishi's textile and apparel exports above designated size reached 7.542 billion yuan, a year-on-year increase of 36.6%. It is worth mentioning that the proportion of exports to countries and regions along the “Belt and Road” has increased from 38.6% last year to 45.8%. From the point of view of export quotas, the export growth of the three Silk Road key areas of ASEAN, the Middle East and Africa is above 60%.

The industry said that the export of Shishi textile and garment to the countries and regions along the “Belt and Road” continues to grow. It is the result of Shishi textile and garment enterprises' efforts to “open up the territory” and the government departments encourage and support textile and garment enterprises to accelerate “going out to sea”. Policy effect.

From "bringing in" to "going out"

For a long time, Shishi textile and clothing exports, mostly based on "introduction", that is, the use of Shishi local clothing city, textile city and other wholesale markets as a selling point, attract foreign merchants to come to purchase. Nowadays, such a situation is quietly changing: in the process of the national market along the winding road, the characteristics of Shishi clothing enterprises taking the initiative to “go out” are very obvious.

Recently, Hong Xiangtan, executive vice president of Shishi Textile and Apparel Chamber of Commerce, is particularly busy. He told reporters that at the beginning of next month, a textile expo will be held in Mumbai, India. The Chamber of Commerce is busy contacting more than 30 textile and garment enterprises and participating in the exhibition collectively, intending to expand the Indian market on a large scale.

Hong Xiangtan said that in the face of the historic opportunity brought by the “Belt and Road”, many Shishi textile and garment enterprises have shifted their export focus from Europe, America and Japan to the Middle East and Southeast Asia along the Silk Road, and have obtained many new orders. Significant.

At the same time, the relevant local authorities are also quickly following up. Since last year, the Shishi Economic Bureau, the Bureau of Commerce, the China Council for the Promotion of International Trade and other departments have joined forces to take the initiative to participate in economic and trade exchange activities along the countries and regions along the Silk Road. In addition, more than 100 textile and garment enterprises were organized to participate in 12 key textile and apparel exhibitions along the Silk Road area. A series of measures have increased the visibility and influence of Shishi textile and apparel brands in countries and regions along the Silk Road.

In the process of Shishi textile and garment enterprises to explore the Silk Road market, it shows the characteristics of collectively entering the large-scale commercial market. It is understood that at present, the construction and operation of the Middle East Bahrain Dragon City, India Mumbai Clothing City, Poland China Fujian Commodity City, Russia China (Fujian) Commodity City, a large number of Shishi textile and garment enterprises participated.

"Shishi textile and garment industry, mainly small and medium-sized enterprises, and the development of the Silk Road market in the form of a group, is conducive to reducing marketing costs, thus playing the overall brand of Shishi textile and garment industry." Lin Shichang, director of the Shishi Business Bureau told reporters .

From selling products to leading fashion

Recently, the "2018 Spring and Summer China Fashion Casual Wear Trends Release and National Textile Fabrics Innovation Products Exhibition" jointly held by China Textile Information Center, National Textile Product Development Center and China Garment Association was launched in Shishi Textile City. The event showcased more than 1,500 fashion innovations to showcase the trend of Chinese textile fabrics to the world. Among them, 700 innovative products with fashionable and casual styles come from Shishi native, showing the great charm of Yipai textile and clothing.

The organizer told reporters that the exhibition attracted more than 500 fashion designers and buyers from countries and regions along the Silk Road to participate spontaneously. “From output products to fashion, China's textile and garment industry is undergoing a qualitative leap. In the process, the Shishi textile and garment industry, which is centered on Shishi, plays a very important role.” Sun Ruizhe, president of the China National Textile and Apparel Council, said that he contributed to the Chinese fashion industry.

In fact, when it comes to stone lions, many people think of billboards and wholesale markets that are full of casual clothes on the street. Indeed, since the reform and opening up, Shishi people started from hand workshops and won with textile and apparel products, creating a huge textile and garment industry cluster.

However, selling products is not enough. In recent years, with the changes in the economic situation, a considerable number of Shishi textile and apparel leading enterprises are no longer satisfied with just making products, and they are turning their attention to the fashion field. The Shishi government also proposed the ambitious goal of creating "Oriental Milan." According to the data released by the Shishi Textile and Apparel Chamber of Commerce, in the past three years, the fashion show and fashion show showcased by Shishi each year has not less than 500 games.

At present, the textile and garment manufacturing industry along the Silk Road in Southeast Asia, the Middle East and even Africa is accelerating. Hong Xiangtan told reporters that the fashion development trend of Shishi textile and apparel has attracted the attention of people in the countries and regions along the Silk Road, and they have come to Shishi to "take the classics."

At the "2018 Spring and Summer China Fashion Casual Wear Trends and National Textile Fabrics Innovation Products Exhibition" event, the representative of India's Mumbai Clothing Industry Association, Adu Lund, said that the fashion of Shishi clothing has improved rapidly and is worth learning in the Mumbai clothing industry. They plan to send 200 costume designers each year to study at Shishi from this year.

In this regard, Yang Ziming, president of the local leading company of Shishi, said that clothing itself is a fashion product. By combining with more fashion elements, it can greatly increase the added value of products, thus promoting Shishi textile and garment enterprises to “go global”.

From OEM to output brand

In the Shishi textile and garment enterprise team of Yongxi Silk Road, leading enterprises and brand enterprises are a strong force.

Due to the obvious advantages in production capacity and manufacturing, in the past few years, some international brand companies and foreign companies have been looking for foundry companies in Shishi. Shishi exports to the countries and regions along the Silk Road, and also mostly OEM products. However, in recent years, due to the advantages of low labor prices, a large number of countries and regions along the Silk Road have also developed textile and apparel products foundry business. Shishi a large number of textile and apparel OEM OEMs, especially leading enterprises and brand enterprises, began to turn to independent brand creation.

Zhenfeng Company, located in Shishi Fengli Street, is a leading company in the production of children's wear. For more than 10 years, the company has been OEM for an international first-line children's wear brand, and its products are mainly exported to India and Thailand. In recent years, as the domestic labor price has climbed, the company's foundry business has been losing year after year. In 2015, the company registered the “Fengyan” new trademark, established 8 offices and sales branches in Thailand, Malaysia and other countries, launched the export strategy of exporting its own brand, and finally entered the Southeast Asian market.

"The old road of foundry has nowhere to go. It is the general trend to develop independent brands. In the past three years, we have maintained an annual growth rate of more than 50% for the countries and regions along the Silk Road," said Cai Mingfa, chairman of Zhenfeng.

The reporter learned from the Shishi Textile and Apparel Chamber of Commerce that in the past three years, more than 80 leading enterprises and brand enterprises such as Yebao, Huangbao and Western Camel have undergone brand transformation and actively exported their brands, which has driven the Shishi textile and apparel industry. The total export value of countries and regions along the Silk Road.

For more exciting reports, please pay attention to the world clothing and footwear network.

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