Foreign media comment 2017 Paris Fashion Week, Chinese young designers are rising

Paris Fashion Week is not only a fashion show, but also the best time for international fashion practitioners to understand Chinese brands and Chinese design. At this year's Paris Fashion Week, in addition to dazzling fashion shows and dazzling influx of people, there was an event that attracted the attention of foreign media. This was the result of "Unlimited Spirit Open" jointly organized by Chinese original design collection brand PLAY LOUNGE and AMF SHOWROOM. Innovation trip" activity.

It is believed that friends who love fashion are no strangers to PLAY LOUNGE. As a terminal sales channel for designers, PLAY LOUN's move into Paris Fashion Week has a lot to do with the PLAY LOUNGE vision. Since its inception, PLAY LOUNGE has long been committed to being a “fashion broker” between designers and the market, providing a platform for China's original design, allowing them to showcase their masterpieces in overseas markets. In addition, PLAY LOUNGE focused on resource integration and cross-border cooperation, Unicom designers and consumers, to create a benign operation of the online and offline fashion industry chain, creating a new retail industry fashion model. As the top SHOWROOM in Europe, AMF is also committed to nurturing and supporting young European designers for a long time and has introduced European designs for Shanghai Fashion Week. “The promotion of unique original designs and the promotion of outstanding works to more international audiences” made it possible for both parties to hit one another. Therefore, the event “Unlimited Spirit Opens Innovation Tour” was also born.

Starlight's domestic and foreign opinion leaders gathered together

On March 8th, the “Unlimited Spirit Opens an Innovative Tour” event co-organized by PLAY LOUNGE and AMF was formally held. The event was held on the day of the event, including a number of fashionistas, including President of the Fashion Group, Mr. Su Mang, and France. 16 mainstream media and professional buyers and other practitioners were also on the scene to help out. After watching the works of Chinese designers, foreign media expressed their support and praise for Chinese designers and said that this event is not only a pioneering move to promote Chinese fashion and Chinese design to the stage of the world fashion center, but also It also painted a strong touch of China's bright color for this Paris Fashion Week. In addition, they also expressed their gratitude to PLAY LOUNGE, hoping to have more platforms such as PLAY LOUNGE, to present more of the younger generation of Chinese designers, and to transfer more oriental faces and oriental elements to the world stage.

Su Man dialogue PLAY LOUNGE for local designers

The domestic designer brands exhibited at this event included Laboron, SOPHIAWU, ZXL, ERJI, Viviankiki, dot MINUTE, 9631cm, etc. Ms. Sumang praised this and had a dialogue with Ms. Wang Ning, the founder of PLAY LOUNGE. . In addition to expressing support and praise for local designers, Su Mang also stated that setting up a dialogue platform between buyers and cutting-edge design strengths to achieve design-based business and effectively boosting cutting-edge design growth is of great significance to the rise of China's design power. . After the event, Sumane also released microblogging and said: "I am also very happy to admire your dreams, and to promote Chinese designers to sign the Studio, go to the European market, and founder Wang Ning's courage and vision."

Integrate Chinese original design art into life

PLAY LOUNGE is located in the collection space of the new concept original design fashion. It is a designer brand combination shop integrating many outstanding original designers from abroad, absorbing and integrating diversified design styles. It will be innovative elements, fashion items, designer brands, A collection of diverse lifestyles, such as coffee shops and book bars, is a fashion collection space. PLAY LOUNGE stores take the concept of “home” as the starting point of the design, and strive to integrate the art into the life scene perfectly. We hope to build a “home for the tide” for customers in the shopping mall. Every customer visited can become the owner here and enjoy The solitude or social space becomes the perfect socializing place for entertaining friends, thus becoming a fashion landmark for young people to pilgrimage.