Theory Hillary 2017 spring and summer women's advertising large modern 20 years

Theory flourished in the modern city. The new season's ready-to-wear advertising campaign will focus on eight cities: New York, Los Angeles, Paris, London, Shanghai, Tokyo, Hong Kong and Seoul.

These cosmopolitan cities have unique historical cultures but at the same time they all share common vitality: urban character, urban civilization and innovation. Technology fabrics, textured materials and innovative tailoring are all driving the new season's ready-to-wear garments.

This year is also the 20th anniversary of the establishment of Theory. Over the past 20 years, Theory has spared no effort to create modern fashion clothing, integrating fashion and classic elements into each piece of clothing.

The Spring/Summer 2017 advertising campaign presents pairs of people and places. The refined and tailored costumes complement the architectural environment. They are full of vigor and exquisiteness. They are designed to pay tribute to the 20th anniversary of Theory.

Large advertising Zhang Jing Erik Torstensson, Adwoa Aboah, Amber Valettta, Sun Feifei, Lily Adridge interpretation and Liya Kebede, who aimed to pay tribute to the 20th anniversary Theory.