Shopping malls to buy jade should be cautious, do not know how to buy jade, you recruited?

Nowadays, there are jade counters in many shopping malls. When newcomers buy in the early stage, they often buy such "shopping goods" because they can be "fidelity." But those who really understand jade will never buy "shopping goods." Now in the jade counters of the big shopping malls, most of them are taking the joining route, that is, they have the franchisees of the superiors. This franchisee is actually the wholesaler. The goods they wholesale to the lower-level dealers are all with price tags, and the sub-distribution After getting the goods, the merchants put them directly at the counter of the mall with the price tag. The price of the goods they get from the superior franchisees is usually a discount of the price tag, that is, you see the price tag of 5,000 yuan in the mall. The thing that the merchant can get is probably 500 yuan.

Selling jade in shopping malls is usually sold at a discount, usually 40% off. If you have an acquaintance, you can get a 30% discount. If you have an acquaintance, you can get a call and you can get it at a discount of 20%. Of course, there is also a fight. The fold is even lower.

Merchants who operate jade sell goods in the mall, which is to pay for the mall. How is this fee drawn? Usually charged at 25%-50% of the price of the product sold (25%-50% of sales). In addition, in the mall to buy jade, customers mostly need to obtain regular machine to play invoices, invoices are subject to tax 17% VAT, 5% of the consumption tax (VAT part can be partially deducted, the overall calculation, the tax is generally 10 Between -15%), in addition, businesses also need to bear the cost of renovation of their own store, sales staff, water and electricity. Adding the above costs together, the cost is about 50% or more of the price of the goods sold .

玉

The mall jade appears in the form of gold inlaid jade

In this way, the price of 500 yuan, the price is 5,000 yuan, 40% off the lowest discount. Sold to 2,000 yuan, this 2,000 yuan deducted 50% of the cost of the mall is 1,000 yuan, the boss actually 2,000 yuan, the profit rate actually reached 100%, or even higher. The jade industry is very expensive to buy goods. The things on the counters are often pressed several million, plus the risk of market changes, so the boss of a jade counter in a big shopping mall is also "very difficult". . Of course, the most detrimental is the consumer, 500 yuan of things, it takes a minimum of 2000 to get. Because you have not considered the profits of the superior franchisees, don't forget that they also want to make money. The franchisees wholesale to the merchant's 1000 pieces of things, may be worth three or four hundred, or lower... The cost of this pendant is only 380 yuan, and the color is much better, and the mall is actually marked with thousands or even tens of thousands...

Is it true that the store goods are expensive? There are a lot of news about buying fakes in the mall: In 2008, Mr. Wu of Zhejiang spent 370,000 yuan to buy 6 pieces of Hetian seed material. As a result, one of them was identified as Russian jade, which made Mr. Wu lose. 320,000; in 2011, Mr. Chen of Jiangsu bought four pieces of Hetian Yujing, all of which were fakes; in 2012, the provincial quality supervision department found the jewels sold in the market in Lanzhou, Tianshui, Baiyin, Dingxi and Pingliang. The qualified rate of jade jewelry is less than 70%. There are mainly problems such as substandard purity, counterfeit and shoddy products, etc., which are not mentioned here. So why do the fake Hetian jade events happen frequently? The concept of Hetian jade will be involved here.

玉

Hetian jade now has two concepts

One is the origin and Hetian jade, which is produced from Xinjiang, Kunlun Mountain and Altun Mountain, and is mainly made of tremolite, that is, Hetian jade in the true sense.

The other is the certificate and Tian Yu. In this concept, the number of Hetian jade species has been artificially expanded by several hundred thousand times, and Hetian jade has become a trade name.

Hetian jade in the shopping mall is mainly made up of Korean materials, Russian mountain jade and Qinghai Yushan. At present, many large shopping malls and Tianyu counters in the first- and second-tier cities are on the market. Many of the Hetian jade white jade sold are Korean jade. Those yellowish, grayish yellow, and blue-yellow bracelets (for discounted prices of 20,000 to 30,000), pendants, and especially gold-encrusted jade pendants, are mostly Korean jade. Korean jade conforms to the national standards for Hetian jade, so it can also be identified as Hetian jade. Merchants can issue Hetian jade's certificate and invoice, and do not worry about customers re-evaluating. Of course, merchants generally do not tell customers the secret of "Korean jade", and ordinary customers may never understand that they are buying Korean jade.

"Congratulations, you won the prize, you can buy our jade pendant at a discount," said the counter salesperson. “Really? Too lucky!” Ms. Cheng looked at the jade pendant in the counter. The price ranged from a few thousand yuan to tens of thousands of yuan. She planned to pick one for her mother. Ms. Cheng originally looked at a jade pendant of more than 2,800 yuan, which was 280 yuan after the discount. But the counter lady said that she had to pick a big point to send her mother. This was too stingy, so she advised her to pick a 4,980 yuan jade pendant, which was only 498 yuan. In fact, the value of such jade is less than one hundred yuan. This is a common activity in shopping malls. Are you recruiting?

If consumers still feel that the mall is guaranteed, even if they spend more money, they can buy "real goods". Then you might as well learn more about Hetian jade and buy the real Hetian seed material worth collecting. It is the most sensible choice. If the beginner does not go through the entry process, it is impossible to understand the beauty of Hetian jade. Another is that Hetian jade has many categories, and the quality level and price system are still somewhat blurred.

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