I. China's E-Commerce Environment In recent years, e-commerce has developed rapidly and is expected to become the world's largest trading market by 2020. Due to the limitations of technology and supporting facilities, e-commerce first landed in first- and second-tier cities with relatively high economic development and achieved rapid development.
After the market develops to a certain extent, the growth rate tends to be stable and more and more competitors enter the market to form a strong conflict. In the fierce competition, after a number of weak e-commerce companies lacking competition, the market has basically Near saturation. According to iResearch statistics, the transaction volume of China's e-commerce market in 2013 was 9.9 trillion yuan, an increase of 21.3%. It is expected that the growth rate will slow down in the next few years after 2014.
Second, e-commerce development of the county market trends and prospects According to the "China County E-commerce Development Micro-Report" shows that in 2013 China's county e-commerce growth rate is 13.6% higher than the big cities. It can be seen that the focus of e-commerce growth will be from the first- and second-tier cities to the third-fourth and county-level cities.
Now, e-commerce giants are also arranging the sinking of channels and services to county cities. And this trend comes from the judgment of enterprises on the Internet financial ecology and the development potential of the county market. It is not difficult to foresee that e-commerce development of the county market is an inevitable trend.
"County and county governance, there is no cure in the world." Since ancient times, the county has been China's most important administrative division unit. The county economy plays a pivotal role in China, with GDP accounting for about 50% of the national total. With the improvement of people's living standards, the basic services required for communication, logistics, finance, education and residential life in county cities have been greatly improved and developed. The population of county cities accounts for about 70% of the country, and such a huge consumer group will become a new growth pole in the future consumer market.
III. Difficulties faced by e-commerce to develop county economy E-commerce development Although the county market is an inevitable trend and has a bright future, e-commerce has many difficulties in developing the county economy.
Compared with traditional transactions, the realization of e-commerce requires the support of Internet technology and a series of offline service supply and perfect supporting facilities, which is a complete industrial chain. County-level cities are different from first- and second-tier cities. County-level cities lack market concepts and service awareness, and their operational capabilities and infrastructure are weak. The lack of professional and technical personnel and people's traditional consumption habits constitute obstacles to the development of e-commerce in county economies. . This also directly leads to the difficulty of “good things†in some counties to enter first- and second-tier cities, and even further.
How to effectively solve these development obstacles, Ali, Jingdong, No. 1 shop, China Net Library have different strategic layout. The advantage of e-commerce channel platform has become the key to the “battle†of county economic development.
4. A single product platform or a large platform for the county economy, as Li Junbao, president of the China Net Library, discussed in the Xuzhou Pei County and relevant leaders on the county economic development strategy: "The core of the e-commerce economy is the platform economy, each region has Your own characteristic industry should have a local towel trading platform, and establish a highland of e-commerce development in its own advantageous industries."
Based on the resource advantages of various provinces, counties and counties, highlighting local characteristics, and promoting the transformation and upgrading of county economic strategy and characteristic industries, under the guidance and support of the Ministry of Industry and Information Technology, China E-Commerce Integrated Innovation Industry Service Alliance actively promotes the “Teng Plan†county e-commerce Application engineering, or through a single towel platform, will drive the county e-commerce to develop in an all-round way, thus creating a national platform for thousands of goods in the country.
With the advantages of its own platform, the Chinese network library will open up the 7.6 million enterprise big data services and the e-commerce service platform to promote the transformation and upgrading of county-level entities from the source, so as to achieve efficient economic development of the county. The implementation of this project is undoubtedly a boon for more than 2,000 counties across the country.
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