Hasen shares: 2016 interim net profit of 0.54 billion year-on-year decline of 37.07%

I. Major accounting data and financial indicators

Reporting period indicator 2016 mid-year report 2015 Prospectus Letter of Intent Increase or decrease this year (%) -
Basic earnings per share (yuan) 0.3200 0.5200 -38.46 -
Net assets per share (yuan) 5.26 -
CPF (yuan) 2.13 -
Undistributed profit per share (yuan) 1.9048 - -
Operating cash flow per share (yuan) -0.0187 0.0132 -241.67 -
Operating income (100 million yuan) 8.66 10.44 -17.07 -
Net profit (100 million yuan) 0.54 0.86 -37.07 -
Roe(%) 8.0400 14.8700 - -

Second, the main business composition analysis

business name Operating income (ten thousand yuan) Income ratio Operating cost (ten thousand yuan) Cost ratio Profit ratio Gross profit margin
By industry Wholesale and retail trade 86586.93 100% 41,496.36 100% 100% 52.08%
By product Domestic - women's shoes 62992.36 72.75% 24,811.37 59.79% 84.68% 60.61%
Export - men's shoes 15532.37 17.94% 13649.93 32.89% 4.17% 12.12%
Domestic - men's shoes 7302.12 8.43% 2726.12 6.57% 10.15% 62.67%
Domestic - cosmetics 760.08 0.88% 308.94 0.74% 1% 59.35%
By region East China 28,758.87 33.21% - - - -
Export 15532.37 17.94% - - - -
North China 11294.45 13.04% - - - -
Huazhong 9605.85 11.09% - - - -
southwest 9219.51 10.65% - - - -
northeast 8088.55 9.34% - - - -
South China 3536.44 4.08% - - - -
northwest 550.88 0.64% - - - -

Third, the top 10 shareholders of unrestricted conditions holding shares

The top ten tradable shareholders held a total of 163,323,400 shares, accounting for tradable shares ratio: 75.09%, compared with the previous period: 163,232,400 shares, as of June 30, 2016, the number of shareholders was 51,190, a year-on-year change: -0.09%.
name Holding quantity (10,000 shares) Proportion of total share capital (%) Increase or decrease (ten shares)
Zhenxing International Co., Ltd. 14835.99 68.26 New
Hong Kong Xinrong Investment Co., Ltd. 585.17 2.69 New
Kunshan Zhenshi Investment Consulting Co., Ltd. 300.11 1.38 New

AMAZING NINGBO LIMITED

300.00 1.38 New

Granadilla Limited

163.00 0.75 New
Kunshan Huaxia Investment Consulting Co., Ltd. 48.90 0.22 New
Kunshan Jiade Investment Consulting Co., Ltd. 35.86 0.16 New
Kunshan Templeton Investment Consulting Co., Ltd. 30.97 0.14 New
Changjiang Securities 000783 Underwriting Sponsor Co., Ltd. 20.98 0.10 New
PetroChina 601857 Natural Gas Group Corporation Enterprise Annuity Plan - Industrial and Commercial Bank of China 601398 Co., Ltd. 2.26 0.01 New

Fourth, dividend distribution plan

No allocation does not increase

V. Review of the management of the board of directors

I. Overview

1. Discussion and analysis of the board of directors on the company's operating conditions during the reporting period.


During the reporting period, the domestic economic growth rate continued to slow down, and the retail industry's terminal demand recovery was slow. The management layer of the company overcomes various difficulties with a pragmatic attitude. The company achieved operating income of 865,589,300 yuan in the first half of 2016, down 17.08% year-on-year. The net profit attributable to owners of the parent company was 53.683 million yuan, down 37.44% year-on-year. The net profit after recurring profit and loss was RMB 49,928,800, a year-on-year decrease of 24.35%.


(1) Analysis of main business.


1 Financial statement related subject change analysis table.


Reasons for changes in operating income:


Affected by the decline in overall industry performance, the company closed some stores with poor prospects; the reasons for changes in operating costs indicate:


Reduced revenue leads to cost reduction; reasons for changes in sales expenses:


Reduced store promotion, advertising, and renovation costs; reasons for changes in net cash flow from investment activities:


Purchase of the ROBERTA trademark exclusive rights for adult women's shoes; reasons for changes in net cash flow from financing activities: During the reporting period, the company publicly issued shares and received raised funds.


2 other.


(1) A detailed description of the company's profit composition or significant changes in the source of profits.


Compared with the same period of last year, the non-operating income during the reporting period decreased by RMB 22,105,700.


(2) Analysis of the implementation progress of various financing and major asset restructuring matters in the early stage of the company.


During the reporting period, the company completed the initial public offering of shares and listed on the Shanghai Stock Exchange; except for this matter, the company had no financing or major asset restructuring in the previous period.


(3) Description of the progress of the business plan.


The company's current production and operation work is carried out according to the annual business plan, and there are no changes in major business plans.



Second, the analysis of core competitiveness.


1. Brand advantage: The company owns own brands such as HARSON, KADINA, COVER, ALLER-A, HARSONBUSSINESS, and represents ROBERTA (ROBERTA). The trademark exclusive right on the special items of adult women's shoes is in the process of acquisition, AS, and other well-known brands of foreign brands. Among them, “Hasen” has been awarded “China Leather Shoes King” and “China Leather Leading Shoes King” by China Leather Association.


2. Marketing network advantages:


Under the continuous construction of the company, a nationwide marketing network system has been formed.


As of the end of the reporting period, the company had 1,938 domestic stores, including 1,568 direct-operated stores and 370 distribution stores.


3. R&D design advantages:


Through years of training, the company has formed a R&D and design team of more than 300 people including chief designers, designers, technicians and other professional technicians. The R&D design team conducts targeted product development based on factors such as regional differences in the domestic women's leather shoes consumption market and cultural background differences.


4. Management and personnel advantages:


After long-term development and accumulation, the company has gradually formed a corporate culture with Hasen characteristics, and established a scientific, standardized and mature enterprise management model. The company actively introduces and absorbs advanced enterprise management models at home and abroad. The company pays attention to the construction of management system, hires external consulting organizations to provide professional consulting services for human resources training systems, and continuously improves the company's operation management mechanism to achieve operational decision-making science and management efficiency. High and strong execution.


5. Advantages of international cooperation: The company maintains long-term cooperation with international famous brands such as DANSKO and SPERRY by adopting the OEM/ODM agent processing mode, and takes this business as an opportunity to encourage the company to develop into a world-class production process. In cultural exchanges, learn from international companies, inject spirit and ideas, life and beauty into shoes, and truly make a pair of good shoes that can give consumers a good experience; by participating in fashion exhibitions, accurately grasp the trend of women's shoes abroad. Inspired by their own creative inspiration; in the development of materials, learning to use international environmentally friendly materials and high-quality leather materials to provide natural and comfortable enjoyment; in the product design, the use of professional technology fabrics, so that products have professional functions.

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