On the evening of August 8, Aokang's 28-year brand day and fashion sports series new product promotion conference was held in Wenzhou TV Station. At the event, Aokang International Chairman Wang Zhenduo and Huang Xu, Li Shanshan, Teng Haibin, He Chong, Wang Xin and other five Olympic champions jointly released a new fashion sports series independently developed by Aokang.
Aokang Chairman Wang Zhenduo said, "Aokang has been committed to the development, production and sales of business dress shoes, fashion shoes, outdoor casual shoes, boutique women's shoes and other footwear fields for many years, but the sports sector involves less, fashion sports. The advent of the series complements this shortcoming and can help Aokang build a superior footwear ecosystem."
Black and white, tribute to classics
The fashion sports series released this time is inspired by Chinese traditional painting techniques, simple geometric lines, black and white contrast, which are both conflicting and blending.
“Black and white collocation is a classic that never retreats in design.†Aokang R&D designer introduced to the reporter, “Black and white, let everyone think of the previous silhouette, Taiji map, etc. in the first time. The depth of the block, the density in the lines is a reference, just like the black and white in the poem, and the visual art, so that the onlookers are happy to indulge in its optical illusion."
Fashion sports, cross-border design
As the opening of the Aokang fashion sports field, the fashion sports series reveals the crossover atmosphere of fashion and sports. The part of the shoe body adopts the popular fiber material, adopts the design of the honeycomb principle, realizes the circulation of the air inside the shoe, so that the foot has no stuffy feeling in the shoe cavity and is comfortable and comfortable.
At the same time, the upper is digitally engraved with snake scales on the cowhide. In the process of drawing the ink stains, the details are made to make the shoes more three-dimensional. The snake scales and the cellular net echo each other, making the mesh and leather material perfectly combined. The details of the leather are combined with the trend elements and the use of ultra-light outsole and fiber, which perfectly shows its unique charm. With a simple cut, the combination of different textured fabrics combines fashion and sport.
Environmentally friendly shoe materials, green development
In addition, the green features of the fashion sports series have to be mentioned. According to reports, the series uses MD outsole, which is foamed by EVA. In addition to its light weight and high shock absorption, the material is also biodegradable, reusable, antistatic and so on. It is environmentally friendly when it is discarded or burned. Sole. At the same time, the product is used in the production process, the use of environmentally friendly glue paste, no stimulation to human skin, can better care for the consumers' feet.
"Aokang intends to build China's excellent footwear ecosystem, all categories, multi-fields, fashion sports, and youthfulness are the future development direction of Aokang." Wang Zhenduo told reporters that "the fashion sports series is only the beginning, in the future, Aokang will also Continue to deepen the field of fashion sports, develop and design more quality shoes, serve customers and serve human progress."
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