PUMA × ALIFE Spring and Summer Series 2 - New York Spirit Monologue

Welcome to Fear City

1975 New York City Brochure

Welcome to City of Fear

Newcomer to New York Adventurers

Flee with fear

Or leave proofs fearless

Change for you

How will you choose

Inspired by the love of New York

Don't fawn on the streets

Inherit the fearless New York spirit

Integrate the elements of the 1975 brochure into a single product

Not for nostalgia

To make the spirit of New York dominate the streets

This time

Do you dare to wear it

PUMA × ALIFE Spring and Summer Series 2

Prove your fearlessness