Dyson continues to cultivate hair science and care for hair health from the source
As a leader in the hairdressing and hair care industry, Dyson continues to explore the field of hair science, starting from Dyson Superson's continuous innovation and technology that cannot be replicated, and starting from the real needs of users, discovering and solving hair problems that are ignored by people.
On November 1, 2012, Dyson officially entered the Chinese market and is committed to providing local consumers with a styling experience that breaks imagination. In the cold winter weather, consumers need to understand the mysteries of hair science. While correcting, drying and growing hair, they should choose technologies that can bring real changes to their lives and solve real problems.
Adhering to the spirit of inventors and directly addressing the real needs of Chinese consumers
Dyson engineers always start to develop new products from the discovery of problems. The team of engineers focused on researching the existing hair drying and styling technologies on the market, and discovered the breakthrough point in their eyes that subverts the traditional styling tools: they want to reduce the damage to the hair by the styling tools from the source, and the technological innovation of airflow and temperature control. Indispensable. Therefore, Dyson has revolutionized the traditional industry with brand-new hair drying and styling methods, reducing the damage to the hair caused by excessive heat from the source, quickly drying hair and diversified styling while caring for the health of the hair and scalp.
The ninth-generation digital motor developed by Dyson with great concentration, combined with Air Amplifierâ„¢ air multiplier technology, enables the Dyson Supersonicâ„¢ hair dryer to generate a large amount of powerful and controllable air flow to dry hair quickly, effectively reducing the dependence on heat. Intelligent temperature control technology accurately monitors the wind temperature and adjusts it in real time to prevent hair from being damaged by traditional overheating.
Dyson's in-depth research on airflow science does not stop there. Dyson Airwrapâ„¢ hair styler realizes air styling through the "Kanda effect", reduces temperature dependence, avoids overheating damage, and achieves three-in-one dry hair, smooth hair, and curly hair.
Physical principles are used to improve the control of modeling tools. Dyson Corraleâ„¢ Hair Straightener is equipped with flexible elastic plate technology, which uses wrap-type mechanics to control and gather the hair strands, which improves the styling experience while reducing heat damage by 50%, and cares for the natural luster of the hair.
Technological innovation should not stop at the laboratory level. Dyson started from this, invested nearly 100 million pounds in the past seven years to establish multiple hair science laboratories around the world, and hundreds of scientists, engineers and professional stylists in the hair field Jointly study and understand hair, including hair structure, aerodynamics, and the effects of heat, mechanical and chemical factors on hair health. Real innovative technology should start from the actual needs of users, discover and solve problems that are ignored by people.
The experience cannot be copied and is well recognized by consumers and the industry
On the basis of innovative technology, Dyson also focuses on the research and development of precise and ingenious detail design, and constantly improves the user-friendly user experience. In order to create the best dry hair styling effect and use experience, each Dyson product will undergo high-cost calibration tests before leaving the factory to ensure that each machine can meet Dyson standards; not only that, Dyson is in the product During the research and development process, a series of actual use scenarios and even extreme environments were simulated. There are also a variety of non-traditional test methods and specially developed equipment to ensure that the machine can still present long-lasting and efficient product functions after long-term use. Better user experience for users. It is this ingenuity of excellence that enables Dyson to lead the entire hair care and hairdressing technology industry to new heights.
Five years after the birth of the Dyson Supersonic™ hair dryer, it still represents the industry’s leading level, and has been consistently affirmed by consumers, professional testing institutions and top fashion and beauty media. It stands out from the rest of the hair dryer brands with innovative technology and sophisticated design: In 2021, Dyson's personal care products won 10 awards from well-known media at home and abroad, including 2021 Bazaar International Beauty Awards "Innovative Hairdressing Tool of the Year", 2021 ELLE Beauty Star of the Year "Professional Review Award", 2021 Ruili Beauty Awarded the "Selected Technology Hair Dryer of the Year" and "Styling Tool of the Year" in the 2021 Style and Beauty Award.
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