Goliath releases a single for the Koala, marketing plays a new trick
Trendy play has become a hot topic in the new consumer era, and a large number of brands continue to cross-border global value IP, boldly playing joint names. Goliya Women's wear has another brand strategy, not to grab traffic IP, and focus on cultivating its own exclusive IP Koala HEADY. Not only does it build a Qianping theme store in the Green Star Trail Koala Dreamland in the country, it also released a list for it on Christmas Eve. Music, dance, Christmas MV and National Challenge, make HEADY the first Internet koala with its own single and MV.
A series of marketing actions initiated by Goliya, combined with HEADY's exclusive IP series·New Year's limited products and the peripherals were launched at the same time, to achieve a brand communication with both volume and sales.
Intensified market competition, "good products + value content" has become a new starting point for business and membership growth. Open up the full links of goods, stores, new media social content, and live broadcasts, and incubate your own cute IP, making Koala HEADY a highly recognizable brand identity. It has both good products and valuable content interaction, and consumers are more Willing to pay for the brand.
Baby and kids sunglasses are super popular these years as they are used to avoid light and a good company for photography. When baby and toddlers go to the beach, they usually wear a pair of sunglasses to play under the sun. And it is very beautiful and fashionable when taking photos with glasses.
Baby Summer Sunglasses:
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Shenzhen Baby Happy Industrial Co.,LTD , https://www.kidsclothesmanufacturer.com